Did you ever read a review that just didn’t seem genuine or trustworthy? As experienced review-readers, you’re probably used to skimming over the reviews that seem obviously biased in one way or the other. “Best lab ever!” or “Buyer beware. Stay away from this one!” It’s normally clear which reviewers are truly trying to be helpful and which reviewers are either significantly biased or are hoping to gain attention from an over-the-top, angry review. When writing a review for a lab or a product on LabWorthy, we suggest a few tips to make your review as helpful to other potential customers as possible.
Wait for the whole experience
If you haven’t had a complete experience with the lab, wait to write a review or don’t write one at all. Your opinion on the entire transaction can easily change from the early stages to the final product. Don’t jump the gun on a negative or even a positive review until you’ve received the product, discussed any comments or problems with the lab, and wrapped up any discussions. For example, a lab going out of their way to make a poor experience right can turn a potential negative review into a positive experience.
It can be tough to decide to make a transaction with someone you’ve never done business with before. But it may help if you can draw a parallel between working with that lab and working with another popular lab. Or even working with companies in other industries! Maybe this lab had an Apple Genius Bar level of support. Give other potential customers a stick to measure your experience against.
Add exclusive details
Include details about the product and your experience that the reader couldn’t just find by reading the product description or checking out the lab’s website. If someone couldn’t tell your review on a product or lab from a completely different product, you probably didn’t include enough detail.
Ask yourself what questions you wish were answered before you had your own experience. Make sure it’s clear that you had an experience with what and who you’re reviewing. It will leave out any doubt that you had an experience with that seller and make your review stand out as a trusted source.
It’s not all or nothing
A five-star review should be an exceptional experience with little to no issues in timing, quality, or communication. Similarly, a one-star review should be reserved for alarming issues such as an incredibly late (or missing) product or extremely poor quality. Take your time to consider all factors before coming up with your rating.
Maybe you received the product fairly late and you’re upset, but the quality and communication from the seller was among your best experiences. Weigh the good and the bad, compare you experience to at least one worse and one better, and let your rating fall somewhere in the middle.
And make sure to cover both the positive and negative aspects of your experience – even if it truly is a one or five star review! Few experiences are truly perfect or completely disastrous. A five star review could still point out a minor flaw or room for improvement.
Have experience with the product or lab
Make sure you’re the person with first-hand knowledge of the product. Maybe you ordered it, but an employee of yours reported to you that the product wasn’t up to their standards. You may trust that employee, but make sure you take the time to examine the quality and transaction yourself before writing your review. It’s your name next to the review, so your comments should represent your own experience. And stay away from including things like “and I’ve heard other people have had the same problem.” That can be read into as something you may be fabricating just to enforce your opinion. Make it clear that your review is from your own experience and yours alone.
Nothing can kill the credibility and trust factor of a review faster than a few misspelled words or poor grammar. Give your review the amount of scrutiny that you would give a page you were publishing on your website or the description of your own services on Yelp or Google Reviews.